A self-directed project, where I explored the broad expanse of using character design intended for a young audience.

I focused on product packaging, and enjoyed creating a piece with a puzzle for children in the back. The most enjoyable part, however, was creating the bear character ( whom I nicknamed Sunny Bear). I grew extremely attached to her, and decided to make her my brand image.

Sunny is a sensitive honey bear who enjoys exploring the vast world with her Mama bear. She is kind, curious and affectionate.